SWOT analysis of 2 fictitious companies and what my company, a Research Proposal

SWOT analysis of 2 fictitious companies and what my company, a competitor of these 2 companies, would do about a weakness from each company - Research Proposal Example All this is possible when the organization is aware of its internal and external environment. Hence, in this paper an attempt is made to analyze the environment of S & W and Makatume, both from the tools industry and appropriate strategies are suggested. As mentioned in the abstract, the success of any entity is directly dependent on its ability to see into the future. The extent to which an entity can envision itself into the future decides the survival and growth of that entity. But at this point of time, it is not sufficient that a company just grows, but it can serve the best interests of its stakeholders only if it can ensure sustained development. Self awareness in the teams, departmental and organizational level is the first step towards development of strategies (Whetton, 2002). Hence, to have a clear awareness of the internal and external environment, the SWOT analysis is carried out. 5. Change in buying preferences of the consumers to go for specialized tools which adopt modern designs and technology. The dynamic nature of consumer preferences makes development of marketing strategies an very challenging task.(Paul Peter, 1996) Of the major weaknesses mentioned, two of the weakness are related to its production systems. The plants are outdated and are located in high labor cost area. Also the company is unable to adapt to the changing environment. If we watch closely, all these weakness